Continuing our series on our corporate values, let’s “talk” this time about Trusted Partnerships. “We earn the right to be our clients’ first choice for alternative working capital, earn their trust and in turn receive their trustworthiness, and to have win/win relationships with them.” We do this through:
- Fair pricing of our services and solutions
- Doing what we say we will do
- Giving a “fast no” if that is the direction our discussions have to go
- Providing value add to our clients. An example:Jonathan applying his CFO knowledge and skills when applicable to help a client’s business. “It’s about more than the money.”
The flip side of this is that our clients also need to be trustworthy. In our industry, generally the worst thing that can happen is that a client stops communicating. You can usually be sure then that there is trouble with the account. And trust is something we try to assess in our underwriting process as well. After all, we’re looking for excellent clients to work with, not warm bodies we can take fees from!
Here’s something our trusted partnership with clients is not – at Capitally, we don’t become equity partners. Rather, our working capital solutions are more like renting equity – plenty of working capital is available for clients for as long as it is of benefit to them, and then they can (whether slowly or quickly) turn the tap off when they choose to and move on to other solutions (whether a bank line or self-funding).
As Capitally grows its solutions and footprint, we’re also looking at how to partner with other financing solution providers in ways that in turn further enhance our client partnerships. We’re seeking win/win/win relationships. Stay tuned for announcements in coming months.
